Media/Tech Consumption:

  • 51% of people are watching more shows/films on streaming services
  • 76% of viewers are willing to watch ads within streaming services
  • 62% increase in mobile game downloads in February
  • Pandora has seen a spike in connected device listening, news/politic podcasts, kids’ radio

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Meal-planning services are seeing week-over-week increases as high as 67%
  • 6 in 10 consumers report they’re likely to spend the same amount or more on consumer products in the next three months
  • Instacart, Walmart and Shipt have seen respectively 218%, 160%, and 124% increases in average daily downloads compared to the previous month

Moments in Time:

  • High School Proms / Senior Pranks
  • High School / College Graduations
  • Easter (April 12)
  • Earth Day (April 22)
  • Mother’s Day (May 10)
  • National Nurses Week (May 6 – May 12)
  • Teacher Appreciation Week (May 4 – May 8)

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...