Media/Tech Consumption:

  • Twitch + Amazon: Twitch partners with Amazon to allow top live-streamers to host “watch parties” while providing running commentary alongside 70+ Amazon Prime movie & TV shows.
  • Launched on March 20, Nintendo Switch’s Animal Crossing: New Horizons is helping people amid Covid-19. During quarantines, users are hosting birthdays, weddings and gatherings within the game.

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • New Essentials: Over the last four weeks essentials have shifted from groceries and basic goods to boredom solving to a surge in grooming supplies (hair clippers, hair dye)
  • Buying Frequency: Consumers want products in bigger packages for fewer trips. There’s been a resurgence in purchasing products in the middle of the store vs. the perimeter.

Moments in Time:

  • 2020 Graduations
  • Earth Day (April 22)
  • Kentucky Derby (5/2)
  • Cinco de Mayo (5/5)
  • Nurses Week (5/6-12)
  • Teacher Appreciation Week (5/4-8)
  • Mother’s Day (May 10)

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...