Media/Tech Consumption:

  • Google provides new COVID-19 notification tools for websites

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Local news stations are experiencing a spike in viewership across all demographics, but also experiencing cutbacks in ad dollars (full report)
  • As grocery shelves for popular items try to keep up with new demand levels may force customers to try brands beyond what they typically prefer.
  • Many are learnings new skills while at home including baking and gardening. It’s likely these new skills will extend past this pandemic.

Moments in Time:

  • 2020 Graduations
  • Kentucky Derby (5/2)
  • Cinco de Mayo (5/5)
  • Nurses Week (5/6-12)
  • Teacher Appreciation Week (5/4-8)
  • Mother’s Day (5/10)
  • Memorial Day (5/25)
  • Father’s Day (6/21)

 

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...