Media/Tech Consumption:

  • YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives
  • App usage – from business, to gaming and eComm – has surged as people stay at home

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • In-App Purchases: In-app purchases jump 22% as overall mobile usage gains traction
  • Consumer & AI: With AI-enabled devices/virtual assistants were already gaining traction. There’s a new draw of “voice-control technology limiting the need to touch surfaces as much could help propel robotics into the mainstream.” (Lifestyle Research for Euromonitor).
  • Self-Care: Self-care is becoming more prevalent/talked about as people continue to deal with the anxieties and lonesomeness that can come alongside the uncertain future.

Moments in Time:

  • Mental Health Awareness Month (May)
  • Nurses Week (5/6-12)
  • Teacher Appreciation Week (5/4-8)
  • Mother’s Day (5/10)
  • National EMS Week (5/17-23)
  • Memorial Day (5/25)
  • Father’s Day (6/21)

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...