Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • On the Move: Apple Maps mobility data shows that there has been a significant uptick in all modes of transportation (except mass transit) across the U.S. as states have opened up over the last few days.
  • According to a new Accenture study:
    • Consumers are more fearful of the economic impact of COVID-19 than for their health
    • Factors that typically influence brand decisions are changing as a “buy local” trend accelerates.
    • 30% of people plan to increase the amount they work from home in the future/post-COVID-19

Moments in Time:

  • Mental Health Awareness Month (May)
  • Nurses Week (5/6-12)
  • Teacher Appreciation Week (5/4-8)
  • Mother’s Day (5/10)
  • National EMS Week (5/17-23)
  • Memorial Day (5/25)
  • Father’s Day (6/21)

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...

COVID-19 Trends 05

Media/Tech Consumption: YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives App usage – from business, to gaming and eComm – has surged as people stay at home Social/Digital Media: Social networks are adding new features Facebook is...

COVID-19 Trends 04

Media/Tech Consumption: Google provides new COVID-19 notification tools for websites Social/Digital Media: Social networks are adding new features Instagram Live videos can now stream directly to your desktop; they’re also working on a way to simulcast Instagram Live...