Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Games: Remember when we said puzzles were big? Heinz created a ketchup-colored puzzle.
    • And, according to Amazon/Pacvue data, toy, game, crafting and DIY search terms are spiking at similar rates to Q4 holidays (e.g., puzzles, board games, paint-by-number)
  • eCommerce: It’s forecasted that Q2 2020 ecommerce sales in the U.S. will reach an all-time high accounting for 17.9% of total U.S. retail spending.
  • Grocery: as contactless payment is becoming more important, grocers are ramping up mobile check-out platforms.
  • Cord-cutting: the pace of cord-cutting could accelerate as consumers are more conscious of spending and are facing the risk of less live sporting events.

Moments in Time:

  • Memorial Day (5/25)
  • LBGTQ Pride (June)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)

Social Platforms Welcome NFTs

The NFT market has seen a major boom over the last year, and social media platforms have taken notice. In late January, both Meta and Twitter made major announcements revealing how they plan to integrate NFTs within their platforms. The news came after total NFT sales...

Instagram Announces Feed Updates

Instagram is set to roll out some major changes to its app in 2022. Recently, Instagram CEO Adam Mosseri made an announcement that the company is testing several updates to its home feed experience, highlighted by the return of a chronological feed. Over the past few...

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...