Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Games: Remember when we said puzzles were big? Heinz created a ketchup-colored puzzle.
    • And, according to Amazon/Pacvue data, toy, game, crafting and DIY search terms are spiking at similar rates to Q4 holidays (e.g., puzzles, board games, paint-by-number)
  • eCommerce: It’s forecasted that Q2 2020 ecommerce sales in the U.S. will reach an all-time high accounting for 17.9% of total U.S. retail spending.
  • Grocery: as contactless payment is becoming more important, grocers are ramping up mobile check-out platforms.
  • Cord-cutting: the pace of cord-cutting could accelerate as consumers are more conscious of spending and are facing the risk of less live sporting events.

Moments in Time:

  • Memorial Day (5/25)
  • LBGTQ Pride (June)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...