Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Games: Remember when we said puzzles were big? Heinz created a ketchup-colored puzzle.
    • And, according to Amazon/Pacvue data, toy, game, crafting and DIY search terms are spiking at similar rates to Q4 holidays (e.g., puzzles, board games, paint-by-number)
  • eCommerce: It’s forecasted that Q2 2020 ecommerce sales in the U.S. will reach an all-time high accounting for 17.9% of total U.S. retail spending.
  • Grocery: as contactless payment is becoming more important, grocers are ramping up mobile check-out platforms.
  • Cord-cutting: the pace of cord-cutting could accelerate as consumers are more conscious of spending and are facing the risk of less live sporting events.

Moments in Time:

  • Memorial Day (5/25)
  • LBGTQ Pride (June)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...

COVID-19 Trends 05

Media/Tech Consumption: YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives App usage – from business, to gaming and eComm – has surged as people stay at home Social/Digital Media: Social networks are adding new features Facebook is...

COVID-19 Trends 04

Media/Tech Consumption: Google provides new COVID-19 notification tools for websites Social/Digital Media: Social networks are adding new features Instagram Live videos can now stream directly to your desktop; they’re also working on a way to simulcast Instagram Live...