Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • According to eMarketer, Americans’ TV time will grow for the first time since 2012
  • Consumers are shopping more online and don’t expect to revert to pre-pandemic behavior
  • Coping with Stress: More than 40% of consumers said they’ve increased exercise, reading or sleeping habits to cope with pandemic-related stress (Kantar)
  • 83% of consumers said behavior by a company’s leadership during the pandemic will influence whether they buy from that company after the pandemic (MWWPR)

Moments in Time:

  • LBGTQ Pride (June)
  • Black Music Month (June)
  • Int’l Picnic Day (6/18)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)
  • World Music Day (6/21)

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...

COVID-19 Trends 05

Media/Tech Consumption: YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives App usage – from business, to gaming and eComm – has surged as people stay at home Social/Digital Media: Social networks are adding new features Facebook is...