Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • According to eMarketer, Americans’ TV time will grow for the first time since 2012
  • Consumers are shopping more online and don’t expect to revert to pre-pandemic behavior
  • Coping with Stress: More than 40% of consumers said they’ve increased exercise, reading or sleeping habits to cope with pandemic-related stress (Kantar)
  • 83% of consumers said behavior by a company’s leadership during the pandemic will influence whether they buy from that company after the pandemic (MWWPR)

Moments in Time:

  • LBGTQ Pride (June)
  • Black Music Month (June)
  • Int’l Picnic Day (6/18)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)
  • World Music Day (6/21)

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...