Media/Tech Consumption:
- Quibi is struggling because it overestimated how consumers would absorb short content
- Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode
Social/Digital Media:
Brand Pivots & POVs:
Consumer Behavior is Changing:
- Online Banking: 73% of U.S. adults were more likely to leverage digital banking and payments while social distancing. There will be more than 166 million U.S. online banking users this year, up 2.7% from last year. (eMarketer)
- eCommerce: People are shifting a higher share of their spending to ecommerce, up 28 percentage points from March to April (eMarketer)
- Mobile Usage: Workday mobile usage has climbed during the pandemic, largely browsing vs. apps, and may indicate multi-device usage (Valassis)
- Wellness: As stress increased and health needs heightened, overall physical visitation to counseling, health and social services have increased (Valassis)
Moments in Time:
- LBGTQ Pride (June)
- Black Music Month (June)
- Int’l Picnic Day (6/18)
- Father’s Day (6/21)
- First Day of Summer (6/20)
- World Music Day (6/21)
