Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Online Banking: 73% of U.S. adults were more likely to leverage digital banking and payments while social distancing. There will be more than 166 million U.S. online banking users this year, up 2.7% from last year. (eMarketer)
  • eCommerce: People are shifting a higher share of their spending to ecommerce, up 28 percentage points from March to April (eMarketer)
  • Mobile Usage: Workday mobile usage has climbed during the pandemic, largely browsing vs. apps, and may indicate multi-device usage (Valassis)
  • Wellness: As stress increased and health needs heightened, overall physical visitation to counseling, health and social services have increased (Valassis)

Moments in Time:

  • LBGTQ Pride (June)
  • Black Music Month (June)
  • Int’l Picnic Day (6/18)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)
  • World Music Day (6/21)

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...