Media/Tech Consumption:

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Online Banking: 73% of U.S. adults were more likely to leverage digital banking and payments while social distancing. There will be more than 166 million U.S. online banking users this year, up 2.7% from last year. (eMarketer)
  • eCommerce: People are shifting a higher share of their spending to ecommerce, up 28 percentage points from March to April (eMarketer)
  • Mobile Usage: Workday mobile usage has climbed during the pandemic, largely browsing vs. apps, and may indicate multi-device usage (Valassis)
  • Wellness: As stress increased and health needs heightened, overall physical visitation to counseling, health and social services have increased (Valassis)

Moments in Time:

  • LBGTQ Pride (June)
  • Black Music Month (June)
  • Int’l Picnic Day (6/18)
  • Father’s Day (6/21)
  • First Day of Summer (6/20)
  • World Music Day (6/21)

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...

COVID-19 Trends 05

Media/Tech Consumption: YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives App usage – from business, to gaming and eComm – has surged as people stay at home Social/Digital Media: Social networks are adding new features Facebook is...