Media/Tech Consumption:

Social/Digital Media:

  • Social networks are adding new features/tools:
    • Snapchat announces action bar, activated lenses, and more at partner summit
  • YouTube Announces $100 Million fund to amplify the voices of Black creators and artists o Podcast: Will Facebook Shops Be the New Digital Mall
    • Twitter sets a new record for most single-day app downloads (677K) as well as a new record for the most active daily users (40M) amid protests and fact-checking

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Support for the Black Lives Matter movement has risen drastically in June 2020, increasing support by almost as much as the movement has seen over the prior two years. (Civiqs National Black Lives Matters Survey)
  • 54% of consumers believe brands “have an important role to play in social conversations about issues like #metoo and race relations” (Retail Dive via Kantar study)
  • As the pandemic alters behavior, eMarketer forecasts there will be 7.4 million new digital buyers in 2020. (eMarketer)
  • Percentage of “belief-driven” buyers – those who make a brand purchasing choices based on the brand’s stance on societal issues – has increased from 51% in 2017 to 64%, as of 2019. (Edelman Trust Barometer)
  • U.S. retail sales to drop more than 10% in 2020; but U.S. ecommerce will surge 18%, up from prior forecast of 13%. (eMarketer)

Social Platforms Welcome NFTs

The NFT market has seen a major boom over the last year, and social media platforms have taken notice. In late January, both Meta and Twitter made major announcements revealing how they plan to integrate NFTs within their platforms. The news came after total NFT sales...

Instagram Announces Feed Updates

Instagram is set to roll out some major changes to its app in 2022. Recently, Instagram CEO Adam Mosseri made an announcement that the company is testing several updates to its home feed experience, highlighted by the return of a chronological feed. Over the past few...

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...