Media/Tech Consumption:
Social/Digital Media:
- Social networks are adding new features/tools:
- Snapchat announces action bar, activated lenses, and more at partner summit
- YouTube Announces $100 Million fund to amplify the voices of Black creators and artists o Podcast: Will Facebook Shops Be the New Digital Mall
- Twitter sets a new record for most single-day app downloads (677K) as well as a new record for the most active daily users (40M) amid protests and fact-checking
Brand Pivots & POVs:
Consumer Behavior is Changing:
- Support for the Black Lives Matter movement has risen drastically in June 2020, increasing support by almost as much as the movement has seen over the prior two years. (Civiqs National Black Lives Matters Survey)
- 54% of consumers believe brands “have an important role to play in social conversations about issues like #metoo and race relations” (Retail Dive via Kantar study)
- As the pandemic alters behavior, eMarketer forecasts there will be 7.4 million new digital buyers in 2020. (eMarketer)
- Percentage of “belief-driven” buyers – those who make a brand purchasing choices based on the brand’s stance on societal issues – has increased from 51% in 2017 to 64%, as of 2019. (Edelman Trust Barometer)
- U.S. retail sales to drop more than 10% in 2020; but U.S. ecommerce will surge 18%, up from prior forecast of 13%. (eMarketer)
