Media/Tech Consumption:

Social/Digital Media:

  • Social networks are adding new features/tools:
    • Snapchat announces action bar, activated lenses, and more at partner summit
  • YouTube Announces $100 Million fund to amplify the voices of Black creators and artists o Podcast: Will Facebook Shops Be the New Digital Mall
    • Twitter sets a new record for most single-day app downloads (677K) as well as a new record for the most active daily users (40M) amid protests and fact-checking

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Support for the Black Lives Matter movement has risen drastically in June 2020, increasing support by almost as much as the movement has seen over the prior two years. (Civiqs National Black Lives Matters Survey)
  • 54% of consumers believe brands “have an important role to play in social conversations about issues like #metoo and race relations” (Retail Dive via Kantar study)
  • As the pandemic alters behavior, eMarketer forecasts there will be 7.4 million new digital buyers in 2020. (eMarketer)
  • Percentage of “belief-driven” buyers – those who make a brand purchasing choices based on the brand’s stance on societal issues – has increased from 51% in 2017 to 64%, as of 2019. (Edelman Trust Barometer)
  • U.S. retail sales to drop more than 10% in 2020; but U.S. ecommerce will surge 18%, up from prior forecast of 13%. (eMarketer)

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...

COVID-19 Trends 09

Media/Tech Consumption: Quibi is struggling because it overestimated how consumers would absorb short content Warner Bros. debuts ‘Tenet’ trailer in new social ‘Fortnite’ gameplay mode Social/Digital Media: Social networks are adding new features/tools: Facebook...

COVID-19 Trends 08

Media/Tech Consumption: Chicago Public Library and FCB Join Forces to Launch Live Storytime Non-gaming content on Twitch more than doubles year-over-year Social/Digital Media: Social networks are adding new features: Facebook Avatars are rolling out in the U.S....

COVID-19 Trends 07

Media/Tech Consumption: eMarketer estimates the pandemic will drive nearly 11% spike in time spent with social Discord, a chat app for video gamers, provides gamers ways to find each other, coordinate play and talk while playing. (And so far, gamers love it.)...

COVID-19 Trends 06

Media/Tech Consumption: Apple & Google give new overview of how COVID-19 “Exposure Notification” API will function NY Public Library creates An Auditory Love Letter to New Yorkers Social/Digital Media: Social networks are adding new features Instagram adds...

COVID-19 Trends 05

Media/Tech Consumption: YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives App usage – from business, to gaming and eComm – has surged as people stay at home Social/Digital Media: Social networks are adding new features Facebook is...