Social/Digital Media:
- Facebook will enable users to broadcast their messenger rooms with Facebook Live
- Facebook tests new page design which de-emphasizes Link counts
- TikTok launches “Creative Fund” to pay platform influencers for their efforts
- Pinterest launches “Make a Statement Mask” challenge to encourage mask use
Brand Pivots & POVs:
- Article: Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign
- Article: Back-to-school Marketing is More Somber Under COVID-19…
- Article: ESPN Passes on Placing Fake Fans in MLB Stands For Now
- Article: Shake Shack Launches a Virtual Summer Camp
- Article: See How Sports Leagues Like the MLB are Engaging Fans Who Aren’t in the Stands
- Brief: Domino’s Sets Up Virtual Film Festival Rewarding Fans for Making Home Videos
- Brief: U.S. Bank to Launch In-App Voice Assistants as Pandemic Boots Mobile Banking
- Brief: Michelob Ultra Gives NBA Fans a Way to Virtually Attend Live Games
- Brief: Burger King Celebrates Christmas in July in New Campaign
- Brief: Back-to-school Advertising Activity Drops 50% From Last Year, Study Says
- Brief: DSW’s Debut Hashtag Challenge on TikTok Racks Up 1.3 Billion Views
- Brief: Order From Your Inbox? Walmart and Yahoo Team Up on Grocery
- Brief: Pandemic, Protests Disrupt Q2 Ad Spending on Social Media, Study Says
- Brief: Popeyes Urges Fans to Prank Family Members with Autocorrect Campaign
- Brief: Eventbrite is Turning Ticket Sales into Voter Registration Drives
- List (Updated): When Will School Open? Here’s a State-by-state List
- Podcast: Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.
Consumer Behavior is Changing:
- COVID-19’s impact on worldwide retail will be worse than the Great Recession (eMarketer)
- How COVID-19 will affect the U.S. Travel Industry in H2 and Beyond (eMarketer)
- As consumers continue to shelter in place, alcohol purchases increase (eMarketer)
- More consumers are shopping via mobile amid the pandemic (eMarketer)