Social/Digital Media:

  • Facebook will enable users to broadcast their messenger rooms with Facebook Live
  • Facebook tests new page design which de-emphasizes Link counts
  • TikTok launches “Creative Fund” to pay platform influencers for their efforts
  • Pinterest launches “Make a Statement Mask” challenge to encourage mask use

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • COVID-19’s impact on worldwide retail will be worse than the Great Recession (eMarketer)
  • How COVID-19 will affect the U.S. Travel Industry in H2 and Beyond (eMarketer)
  • As consumers continue to shelter in place, alcohol purchases increase (eMarketer)
  • More consumers are shopping via mobile amid the pandemic (eMarketer)

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...