Social/Digital Media:

  • Facebook will look to support new eComm functionalities via its Accelerator program
  • The White House gives TikTok until September 15 to sell; Microsoft mulls purchase
  • Facebook unveils its new music video approach, which could provide a boost for Facebook Watch
  • Snapchat publishes first-ever ‘CitizenSnap’ report which outlines contributions to societal improvement
  • Twitter provides insights into the rise of Twitter Watch Parties during COVID-19
  • WhatsApp now lets users fact-check forwarded messages right in the app
  • Pinterest posts significant increase in users in Q2, while revenue is impacted by COVID-19

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Is the pandemic driving demand for leisurewear? (eMarketer)
  • Which apps/websites do U.S. podcast listeners use to listen to podcasts? (eMarketer)
  • Consumer spending tanked in second quarter. What the trends mean for retailers. (Forbes)
  • What online shoppers want right now (Retail Dive)
  • Gen Z, Millennials drive growth in mobile video during pandemic, Snap study says (Retail Dive)

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...