Media/Tech Consumption:

  • NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent
  • Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched)
  • TikTok makes first push into streaming with the Fire TV app

Social/Digital Media:

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • What will hotels stays look like post pandemic (eMarketer)
  • How the Coronavirus is changing U.S. social media (eMarketer)
  • The pandemic has driven Boomers to increase their digital shopping; some of these behaviors are likely to stick post-pandemic (eMarketer)
  • According to U.S. consumers, 46% say they have tried new brands or made purchases with new retailers over the last 2 months (McKinsey, The Reinvention of Retail)
  • Click-to-Collect (or order pick up) volume has risen 202%, with almost 30% of orders being driven by customers new to the channel (Rakuten Intelligence)

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...