Media/Tech Consumption:
- NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent
- Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched)
- TikTok makes first push into streaming with the Fire TV app
Social/Digital Media:
- Here’s everything we know about Reels, Instagram’s new TikTok clone
- And here are a few brands (already!) going viral with Instagram Reels
- Facebook launches a new $25 million program to support Black creators
- TikTok has been valued around $30 Billion while –
- Twitter discusses merger with TikTok’s U.S. operations
- And TikTok ponders a HQ in London
- Snapchat adds new voter registration tools ahead of the 2020 U.S. election
Brand Pivots & POVs:
- Article: Is COVID Making Marketing Influencers More Influential?
- Article: Why This Virtual Food Festival Served More Than Just Desserts
- Article: These Adaptable Pods Could Make You Love Outdoor Dining Year-round
- Article: What It Will Be Like When Amazon Scout Delivery Robots Launch in Atlanta
- Brief: U.S. Podcast Ad Revenue to Jump 45% to $1.13B next year, eMarketer says
- Brief: Auntie Anne’s Rolls Out Recliner in Mobile Ordering Push
- Brief: Gillette Venus, Cottonelle Help Players Customize Nintendo’s ‘Animal Crossing’
- Brief: Kraft Pushes Mac & Cheese as Pandemic Breakfast to Reach Busy Parents
- Brief: Jose Cuervo Taps Lil Dicky to Host First Episode of Live YouTube Series
- Brief: 71% of Marketers Expect Virtual Events to Continue Beyond 2020, survey finds
- Brief: Bagel Bites’ First Ad Campaign in Decades Stirs Pop Cultural Debates
- Brief: Natural Light Gives Away “Dorm From Home” with Social Media Contest
- Brief: LG Showcases New Velvet 5G Phone in Documentary Film Series
- Brief: Subaru Shows Real California Wildfire Footage in New Cause Marketing Ad
- Study: Consumers Favor Smartphones for Back-to-school Shopping
Consumer Behavior is Changing:
- What will hotels stays look like post pandemic (eMarketer)
- How the Coronavirus is changing U.S. social media (eMarketer)
- The pandemic has driven Boomers to increase their digital shopping; some of these behaviors are likely to stick post-pandemic (eMarketer)
- According to U.S. consumers, 46% say they have tried new brands or made purchases with new retailers over the last 2 months (McKinsey, The Reinvention of Retail)
- Click-to-Collect (or order pick up) volume has risen 202%, with almost 30% of orders being driven by customers new to the channel (Rakuten Intelligence)