Media/Tech Consumption:

  • Gaming: Amazon rebrands Twitch Prime as Prime Gaming
  • HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show

Social/Digital Media:

  • Vimeo partners with Pinterest to enable streamlined video pin creation
  • GIPHY adds custom meeting background creator for animated virtual meeting backdrops
  • TikTok inks 3-year deal with New York Yankees
  • TikTok launched new tutorials mini-site to help brands make best use of its tools
  • TikTok establishes new partnership with UnitedMasters to assist indie musicians via the app
  • Snapchat adds lenses inspired by TikTok dance trends to boost exposure for its AR offerings

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Tie-dye continues to trend during the pandemic as other pandemic-era trends have dissipated (Google)
  • COVID-19 boosts contactless payment adoption (NRF)
  • A quarter of consumers are more brand loyal than last year (Yotpo)
  • Majority of U.S. shoppers will turn to digital for holiday shopping needs this year (eMarketer)

Trends & Impacts 18

Media/Tech Consumption: Gaming: Amazon rebrands Twitch Prime as Prime Gaming HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show Social/Digital Media: Vimeo partners with Pinterest to enable streamlined video pin creation GIPHY adds custom...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...

Trends & Impacts 10

Media/Tech Consumption: Verizon inks 3-year pact with “League of Legends’ eSports league. Disney+ surges from last to 1st place in the “most beloved brands” this Spring. Social/Digital Media: Social networks are adding new features/tools: Snapchat announces action...