Media/Tech Consumption:
- Gaming: Amazon rebrands Twitch Prime as Prime Gaming
- HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show
Social/Digital Media:
- Vimeo partners with Pinterest to enable streamlined video pin creation
- GIPHY adds custom meeting background creator for animated virtual meeting backdrops
- TikTok inks 3-year deal with New York Yankees
- TikTok launched new tutorials mini-site to help brands make best use of its tools
- TikTok establishes new partnership with UnitedMasters to assist indie musicians via the app
- Snapchat adds lenses inspired by TikTok dance trends to boost exposure for its AR offerings
Brand Pivots & POVs:
- Article: World’s Last Blockbuster on Airbnb
- Article: Lowe’s Dials Up Marketing Amid Pandemic-induced Home Improvement Boom
- Article: The Song of the Summer is RZA’s New Jingle for Good Humor Ice Cream
- Article: KFC is Donating 1 Million Pieces of Chicken to Help Feed “The New Wave of Frontline Workers”
- Article: Brands Get Creative with Back-to-School Events This Year
- Article: BK Creates Face Masks with Orders On them So Customers Don’t Have to Speak
- Brief: Dunkin’ Offers Up Branded RV in Social Media Sweepstakes
- Brief: Chipotle Rides with Tony Hawk for ‘Pro Skater’ Session on Twitch
- Brief: Estee Lauder Gamifies Beauty Serum Promotion with Online Arcade
- Brief: Planters Debuts Peanut Jr. with Twitter Challenge Celebrating Quarantine Birthdays
- Brief: Unilever, T-Mobile Join GroupM’s Sponsorship of Shonda Rhimes Podcasts on iHeart
- Brief: Nestle Teams with Upcoming lifestyle App With/n on Healthy Eating Regimens
- Brief: Church’s Chicken Sends Facebook Users on Virtual Scavenger Hunt
- Brief: Prudential Customizes Ads for Pulse Health App on TikTok
- Brief: Forever 21, 7-Eleven Link on Social Giveaway of Gear Inspired by Slurpee, Big Gulp
- Infographic: What Happens on the Internet Every Minute (2020 Version)
- Infographic: Diversity is Everyone’s Responsibility: Getting to Know Black American Consumers
Consumer Behavior is Changing:
- Tie-dye continues to trend during the pandemic as other pandemic-era trends have dissipated (Google)
- COVID-19 boosts contactless payment adoption (NRF)
- A quarter of consumers are more brand loyal than last year (Yotpo)
- Majority of U.S. shoppers will turn to digital for holiday shopping needs this year (eMarketer)