Media/Tech Consumption:

  • Gaming: Amazon rebrands Twitch Prime as Prime Gaming
  • HBO Max shares Pinterest recipe to promote Selena Gomez quarantine cooking show

Social/Digital Media:

  • Vimeo partners with Pinterest to enable streamlined video pin creation
  • GIPHY adds custom meeting background creator for animated virtual meeting backdrops
  • TikTok inks 3-year deal with New York Yankees
  • TikTok launched new tutorials mini-site to help brands make best use of its tools
  • TikTok establishes new partnership with UnitedMasters to assist indie musicians via the app
  • Snapchat adds lenses inspired by TikTok dance trends to boost exposure for its AR offerings

Brand Pivots & POVs:

Consumer Behavior is Changing:

  • Tie-dye continues to trend during the pandemic as other pandemic-era trends have dissipated (Google)
  • COVID-19 boosts contactless payment adoption (NRF)
  • A quarter of consumers are more brand loyal than last year (Yotpo)
  • Majority of U.S. shoppers will turn to digital for holiday shopping needs this year (eMarketer)

Social Platforms Welcome NFTs

The NFT market has seen a major boom over the last year, and social media platforms have taken notice. In late January, both Meta and Twitter made major announcements revealing how they plan to integrate NFTs within their platforms. The news came after total NFT sales...

Instagram Announces Feed Updates

Instagram is set to roll out some major changes to its app in 2022. Recently, Instagram CEO Adam Mosseri made an announcement that the company is testing several updates to its home feed experience, highlighted by the return of a chronological feed. Over the past few...

Trends & Impacts 17

Media/Tech Consumption: NBC’s Peacock reported 10 million sign-ups, but marketers should keep an eye on time spent Why Tubi is secretly the one streaming service you need right now (with 25MM viewers and 100% year-over-year grown in hours watched) TikTok makes first...

Trends & Impacts 16

Social/Digital Media: Facebook will look to support new eComm functionalities via its Accelerator program The White House gives TikTok until September 15 to sell; Microsoft mulls purchase TikTok says they’re not going anywhere. Facebook unveils its new music video...

Trends & Impacts 15

Social/Digital Media: Facebook will enable users to broadcast their messenger rooms with Facebook Live Facebook tests new page design which de-emphasizes Link counts TikTok launches “Creative Fund” to pay platform influencers for their efforts Pinterest launches “Make...

Trends & Impacts 14

Media/Tech Consumption: Facebook, Google & Apple announce new emoji updates for World Emoji Day Zoom’s Q2 downloads jump past 300MM, beating TikTok during pandemic Social/Digital Media: Facebook rolls out screen-sharing in the Messenger app Instagram’s TikTok-like...