Case Study

YAH x ATLANTA BALLET

RETURN TO
THE STAGE

Campaign Development | Video Production

Can an entire audience move back to the stage together?

With ballet companies across the country closing due to the pandemic, Atlanta Ballet came to YAH trying to avoid the same fate. You Are Here produced an hour-long content piece for the “Back to the Stage: A Global Affair” streaming event. The virtual fundraiser offered tiered packages that included various perks ranging from food and wine deliveries before the show to additional, exclusive performances.
The team captured content and edited together the show to create an engaging story of Atlanta Ballet during the pandemic and beyond. Segments consisted of three-to-five-minute performances, a humanizing look at the dancers and the struggles they’re overcoming, an interview with famed artistic director Gennadi Nedvigin, behind-the-scenes footage of rehearsals, and more.

Can an entire audience move back to the stage together?

With ballet companies across the country closing due to the pandemic, Atlanta Ballet came to YAH trying to avoid the same fate. You Are Here produced an hour-long content piece for the “Back to the Stage: A Global Affair” streaming event. The virtual fundraiser offered tiered packages that included various perks ranging from food and wine deliveries before the show to additional, exclusive performances.

The team captured content and edited together the show to create an engaging story of Atlanta Ballet during the pandemic and beyond. Segments consisted of three- to five-minute performances, a humanizing look at the dancers and the struggles they’re overcoming, an interview with famed artistic director Gennadi Nedvigin, behind-the-scenes footage of rehearsals, and more.

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