Case Study

YAH x COCA-COLA

CAMPUS
AMBASSADORS

Campaign Development | Social & Digital | Experiential

How can college students energize a brand portfolio?

Coca-Cola partnered with YAH to build and execute a Campus Ambassador program to identify students as “the face of Coca-Cola” on their campus. In partnership with colleges and universities across the U.S., we manage 1,000+ student-led samplings each year, featuring Coke’s newest and most beloved products while supporting the social media strategies of other brands within the portfolio.
YAH also manages the program’s Instagram account, develops monthly content calendars, and oversees all social content for 100 ambassadors nationwide, which includes establishing community guidelines and hosting social training sessions. YAH has helped the program grow more than 121% in the past six years.

Throughout the 2020-2021 school year, YAH received high marks for staying on top of ever-changing COVID-19 safety protocols to ensure safe sampling for all state, local, and campus regulations.

How can college students energize
 a brand portfolio?

Coca-Cola partnered with YAH to build and execute a Campus Ambassador program to identify students as “the face of Coca-Cola” on their campus. In partnership with colleges and universities across the U.S., we manage 1,000+ student-led samplings each year, featuring Coke’s newest and most beloved products while supporting the social media strategies of other brands within the portfolio.

YAH also manages the program’s Instagram account, develops monthly content calendars, and oversees all social content for 100 ambassadors nationwide, which includes establishing community guidelines and hosting social training sessions. YAH has helped the program grow more than 121% in the past six years.

Throughout the 2020-2021 school year, YAH received high marks for staying on top of ever-changing COVID-19 safety protocols to ensure safe sampling for all state, local, and campus regulations.

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