YAH rebuilt the Campus Ambassador Program from the ground up and incorporated a major piece that was always missing: social amplification.
Starting with the ambassador selection process, YAH focused on hiring students who were active not only on campus, but on social media. The agency organized training during the summer where these new ambassadors were brought to Coca-Cola headquarters for a three-day immersion into the brand complete with a variety of speakers including the president of Coca-Cola North America.
YAH and Coca-Cola support these students by giving them all the tools they need to host successful events on campus. Each semester, these ambassadors hold 8-10 sampling events and are trained to handle every aspect including ordering product, logistics, engaging students and creating posts for social media.