Strategy / UX Design / Creative / Mobile App Development / Vending Machine IA and UX
Coca-Cola came to YAH to create a companion app for their new innovation project: DASANI PureFill.
In response to colleges saying they want to eliminate non-reusable water bottles on campus, Coca-Cola created an environmentally friendly, and still profitable, PureFill water vending station. Consumers can take an empty bottle to the station and fill it up with DASANI for free or add flavors and carbonation for a small fee.
Coca-Cola piloted this project on the Georgia Tech campus, and the company needed help building the companion app, beginning with strategy and continuing through design and execution.
YAH worked with Coca-Cola developers to create the PureFill app which helps consumers find a PureFill station, place orders and track their hydration. The agency designed the app natively for both iOS and Android.
This straightforward brief actually proved to be quite complex, and YAH emerged as the perfect partner. With a rushed timeline, YAH developed the app strategy, designed the screens and user experience, managed the development of the app, and helped Coca-Cola navigate decisions based on research and experience.