Case Study

YAH x CRICKET WIRELESS

HBCU
SPONSORSHIP

Sponsorship | Campaign Development | Strategy & Planning

How does a brand bring real smiles to HBCU communities?

The communities created by Historically Black Colleges and Universities (HBCUs) run deep. These institutions empower students with a culture all their own and a reach that extends beyond the classroom.
That’s why we were excited to partner with Cricket Wireless to support our HBCUs. Through programs like the Celebration Bowl and MEAC/SWAC Challenge Kickoff, YAH helped Cricket create opportunities to celebrate achievement and engage with local communities in new ways.

In September 2021, YAH added $3M in value, 2M engagements, and 57M impressions to Cricket HBCU Sponsorships.

How does a brand bring real smiles to HBCU communities?

The communities created by Historically Black Colleges and Universities (HBCUs) run deep. These institutions empower students with a culture all their own and a reach that extends beyond the classroom.

That’s why we were excited to partner with Cricket Wireless to support our HBCUs. Through programs like the Celebration Bowl and MEAC/SWAC Challenge Kickoff, YAH helped Cricket create opportunities to celebrate achievement and engage with local communities in new ways.

In September 2021, YAH added $3M in value, 2M engagements, and 57M impressions to Cricket HBCU Sponsorships.

More Work

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Dive In Tour
YAH X Coca-cola
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More Work

YAH X deep eddy vodka
Dive In Tour

YAH X Coca-cola
Campus Ambassadors