Case Study
YAH x CRICKET WIRELESS
HBCU
SPONSORSHIP
Sponsorship | Campaign Development | Strategy & Planning

How does a brand bring real smiles to HBCU communities?




In September 2021, YAH added $3M in value, 2M engagements, and 57M impressions to Cricket HBCU Sponsorships.
How does a brand bring real smiles to HBCU communities?
The communities created by Historically Black Colleges and Universities (HBCUs) run deep. These institutions empower students with a culture all their own and a reach that extends beyond the classroom.
That’s why we were excited to partner with Cricket Wireless to support our HBCUs. Through programs like the Celebration Bowl and MEAC/SWAC Challenge Kickoff, YAH helped Cricket create opportunities to celebrate achievement and engage with local communities in new ways.



In September 2021, YAH added $3M in value, 2M engagements, and 57M impressions to Cricket HBCU Sponsorships.
More Work
YAH X deep eddy vodka
Dive In Tour