Case Study

YAH x DEEP EDDY VODKA

DIVE IN
TOUR

Experiential Activation | Analytics & Measurement

Can a national tour drive ROI and local buzz?

YAH has been responsible for operating the Dive In Tour marketing campaign since 2021. To engage the audience, tour managers utilize 1940’s-era Spartan Travel Trailers which have been custom fabricated into unique and attention grabbing mobile bars/sampling stations/lounges and activation spaces. The ultimate goal is driving trail, fostering product education, and creating overall brand awareness in a funky, fun environment.
The tour brings the Deep Eddy Vodka experience to life by activating where consumers already are. These include music festivals, cultural and lifestyle events, and on and off premise retailers like bars, restaurants, and liquor/grocery stores.

The Dive In Tour gathered more than 1.1M in-person impressions and 127K engagements in just six months.

Can a national tour drive ROI and local buzz?

YAH was responsible for operating the fourth year of the Dive In Tour mobile marketing campaign. Tour managers utilize 1940’s-era Spartan Travel Trailers which have been custom fabricated into mobile bar/sampling station/lounge/activation space—with the ultimate goal of driving trail, fostering product education, and creating overall brand awareness.

Activating at music festivals, cultural and lifestyle events, as well as on premise (bars and restaurants) and off premise (liquor stores/grocery stores) retailers, the tour brings the Deep Eddy Vodka experience to life for consumers.

The Dive In Tour gathered more than 1.1M in-person impressions and 127K engagements in just six months.

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