Perspective

COVID-19 Trends 03

Media/Tech Consumption: Twitch + Amazon: Twitch partners with Amazon to allow top live-streamers to host “watch parties” while providing running commentary alongside 70+ Amazon Prime movie & TV shows. Launched on March 20, Nintendo Switch’s Animal Crossing: New...

read more

COVID-19 Trends 02

  Media/Tech Consumption: Video Games: the popular NBA 2K2020 video game will be on ESPN with games played by NBA stars eSports: Twitch usage surges, surpasses three billion hours watched Opening Day: MLB teams livestreamed previous opening days across social...

read more

COVID-19 Trends 01

Media/Tech Consumption: 51% of people are watching more shows/films on streaming services 76% of viewers are willing to watch ads within streaming services 62% increase in mobile game downloads in February Pandora has seen a spike in connected device listening,...

read more

COVID-19 Sponsorship POV

Overview: The global spread of COVID-19 has temporarily changed the landscape of sponsorships. With virtually all live events being paused, digitized, rescheduled, or canceled, brands must reassess existing partnerships, explore new opportunities, and plan for new...

read more