Perspective

COVID-19 Trends 05

COVID-19 Trends 05

Media/Tech Consumption: YouTube Originals Announces Slate of New Content Amidst COVID-19 #WithMeInitiatives App usage – from business, to gaming and eComm – has surged as people stay at home Social/Digital Media: Social networks are adding new features Facebook is...

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COVID-19 Trends 04

COVID-19 Trends 04

Media/Tech Consumption: Google provides new COVID-19 notification tools for websites Social/Digital Media: Social networks are adding new features Instagram Live videos can now stream directly to your desktop; they’re also working on a way to simulcast Instagram Live...

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COVID-19 Trends 03

COVID-19 Trends 03

Media/Tech Consumption: Twitch + Amazon: Twitch partners with Amazon to allow top live-streamers to host “watch parties” while providing running commentary alongside 70+ Amazon Prime movie & TV shows. Launched on March 20, Nintendo Switch’s Animal Crossing: New...

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COVID-19 Trends 02

COVID-19 Trends 02

  Media/Tech Consumption: Video Games: the popular NBA 2K2020 video game will be on ESPN with games played by NBA stars eSports: Twitch usage surges, surpasses three billion hours watched Opening Day: MLB teams livestreamed previous opening days across social...

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COVID-19 Trends 01

COVID-19 Trends 01

Media/Tech Consumption: 51% of people are watching more shows/films on streaming services 76% of viewers are willing to watch ads within streaming services 62% increase in mobile game downloads in February Pandora has seen a spike in connected device listening,...

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COVID-19 Sponsorship POV

COVID-19 Sponsorship POV

Overview: The global spread of COVID-19 has temporarily changed the landscape of sponsorships. With virtually all live events being paused, digitized, rescheduled, or canceled, brands must reassess existing partnerships, explore new opportunities, and plan for new...

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