Prior to You Are Here’s involvement, Porsche explored digital methods using laptops and iPads, but the experience never rose to the level needed to truly match the brand.
YAH solved this by bringing augmented reality to the table, and Porsche loved it. The company utilized the top-of-the- line graphics and resolution of Apple’s new AR technology to put virtual, fully customizable Porsche vehicles into the driveways and garages of potential customers.
You Are Here modeled the three cars featured in the app, each containing 2,000 individual pieces and a variety of color, material and finishing options. YAH took this experience even further by helping put together a partnership between Porsche and Apple to release the app alongside the launch of the iPhone 10. It proved to be a wild success.