Case Study

YAH x SPRITE

IMMERSIVE
TECH

Innovation | Creative & Production

How did game-changing tech and a hip-hop artist score big?

To connect Sprite and the Atlanta Hawks with their consumers’ passion for music and sports, You Are Here transformed the
 State Farm Arena into a virtual stage, bringing a never-before-seen volumetric performance to life featuring Atlanta-based rapper Latto.
Additionally, YAH utilized social media to encourage fans to purchase and scan Sprite products, employing image rec-ognition to unlock sweepstakes and exclusive content from Latto, including an augmented reality experience which brought the virtual stage directly to fans on their devices.

The live halftime performance combined the virtual and physical worlds, using cutting-edge technology across a variety of mediums.

How did game-changing tech and a hip-hop artist score big?

To connect Sprite and the Atlanta Hawks with their consumers passion for music and sports, You Are Here transformed the
 State Farm Arena into a virtual stage, bringing a never-before-seen volumetric performance to life featuring Atlanta-based rapper Latto.

Additionally, YAH utilized social media to encourage fans to purchase and scan Sprite products, employing image rec-ognition to unlock sweepstakes and exclusive content from Latto, including an augmented reality experience which brought the virtual stage directly to fans on their devices.

The live halftime performance combined the virtual and physical worlds, using cutting-edge technology across a variety of mediums.

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